Pick the prompts that matter
A good measurement system starts with the right prompts. Build a 15-prompt set that mirrors how real customers actually ask.
Mirror real buyer language
Don't test branded queries ('is [your business] good?'). Test the questions a stranger would ask: category + city, price-bound, problem-led, and comparison questions. These are the ones that actually drive new revenue when you win them.
Cover the funnel
Tag each prompt as discovery ('best coffee in Brooklyn'), comparison ('Square vs Toast for restaurants'), or decision ('is [category] worth it for a small team'). Different intents reward different content — you'll only see the pattern if you tag.
Lock the set
Once you have 15 prompts you trust, freeze them. The whole point of measurement is comparing the same query over time. Add new prompts only when you genuinely move into a new market or category.
Hands-on