Shopify & E-commerce6 min read

How to shop with ChatGPT

ChatGPT now recommends products, compares prices, and links straight to checkout. Here's the new flow.

The new shopping moment

Shoppers describe what they want in their own words — "a wool overcoat under $400 that doesn't look corporate" — and ChatGPT returns specific products, with images, prices, and reviews. No keywords, no scrolling.

What it looks at

Product titles, structured data (schema.org/Product), pricing feeds, review aggregates, and brand reputation. It also pulls from Shopify's product graph when stores opt in.

How to be ready

Use descriptive product titles (material, fit, occasion — not just SKU). Add Product and Review schema. Keep pricing and availability accurate. Write product descriptions like a knowledgeable salesperson would speak — that's the format AI quotes back.

Hands-on

Try this before the next lesson

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