Shopify & E-commerce7 min read
Optimizing a Shopify store for AI
A Shopify-first playbook for getting surfaced by ChatGPT, Perplexity, and Gemini.
Theme and metadata
Most themes ship Product schema by default — verify it with Google's Rich Results Test. Add Brand, AggregateRating, and Offer fields. Use the SEO title and meta description to summarize the product in human language.
Collections as topic pages
Treat each collection as an answer to a question ("gifts under $50", "vegan running shoes"). Add 100–200 words of intro copy. AI engines pull these intros verbatim.
Reviews and UGC
Connect Judge.me, Loox, or Yotpo and make sure reviews render in HTML, not just JS. AI scrapers often skip JS-only content.
Hands-on
Try this before the next lesson
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