Shopify & E-commerce5 min read
Structured data essentials
The five schema types that move the needle for AI shopping — and what to skip.
The five that matter
Product, Offer, AggregateRating, Review, and BreadcrumbList. Together they let an AI engine answer 'what is it, what does it cost, is it in stock, do people like it, where does it sit in your catalog?'
What to skip
Don't bother with experimental types AI engines don't yet read. And don't stuff schema with marketing copy — keep it factual.
Validate, then ship
Use Schema.org's validator and Google's Rich Results Test before deploying. Errors in JSON-LD are silently ignored — and silently cost you visibility.
Hands-on
Try this before the next lesson
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