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The AI Engines

Each engine has its own audience, its own ranking quirks, and its own unlock. Learn ChatGPT, Perplexity, Gemini, Claude, Meta AI, and Grok in one sitting.

27 minutes6 lessonsIntermediate
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Lessons

  1. 01

    ChatGPT — the mainstream front door

    The largest AI audience in the world. Broad intent, increasingly transactional.

    5 min
  2. 02

    Perplexity — the researcher's engine

    Citation-first answers for users who verify everything.

    5 min
  3. 03

    Gemini — Google's answer layer

    Embedded across Google Search, Maps, and Android.

    5 min
  4. 04

    Claude — the thoughtful workhorse

    Anthropic's assistant, popular with knowledge workers and devs.

    4 min
  5. 05

    Meta AI — social-native answers

    Built into Instagram, WhatsApp, and Messenger.

    4 min
  6. 06

    Grok — real-time and X-native

    xAI's assistant, built into X. Strongest on news and culture.

    4 min