Crash courses5 min readChatGPT
ChatGPT — the mainstream front door
The largest AI audience in the world. Broad intent, increasingly transactional.
Who's asking
Over 800 million weekly users. Skews younger and more mobile than Google search, but covers every demographic. Increasingly used for shopping, planning, and local recommendations.
How it picks answers
Combines its training data with live web search via Bing. Cites sources inline. Strongly favors well-structured pages and brands with consistent web presence.
How to win it
Make sure Bing can crawl you. Submit a sitemap to Bing Webmaster Tools. Earn citations on third-party sites — ChatGPT trusts what others say about you more than what you say about yourself.
Hands-on
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