Crash courses4 min readGrok
Grok — real-time and X-native
xAI's assistant, built into X. Strongest on news and culture.
Who's asking
X power users. Skews tech, finance, media, and politics. Smaller commercial intent today, but rapidly growing.
How it picks answers
Real-time access to the X firehose. Favors recency. Will quote tweets and X posts directly.
How to win it
Maintain an active X presence for your business. Post events, openings, and news. Engage with local accounts — Grok learns the local conversation from the timeline.
Hands-on
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